Pronto para o Mundial.

«Football is never just football, and that's especially true of World Cups. In fact, many people love the World Cup despite the football. What gives the tournament its impact ? What do we all get of it ? And what does the World Cup tell us about our changing world ?

Each new World Cup becomes the biggest media event in history, judged by numbers of TV hours consumed and clicks generated. The tournament is a global carnival that dramatises the role of luck in human affairs, teaches us the psychology of biting, and offers us a peek into the collective Uruguayan soul, all while giving glimpses of undying genius and inspiring  a worldwide conversation. For the host country, the World Cup is usually a voyage of self-discovery. Autocrats from Mussolini to Putin have tried to get in on the action.»